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Brand

Files and guidelines for using my logo in your own layout.

Logo assets

What's in the files

Each download contains one vector mark with a transparent background. The orange and black versions share the same outline, so you can swap them without changing the space they occupy.

These are flat SVG assets. For the animated treatment and its shape studies, visit the logo page.

Using the logo

Use orange on light or dark neutral backgrounds for the color version. Use black on a light surface for monochrome layouts. Both files have a transparent background; choose a surface where the outline remains clear.

Keep the proportions intact, leave room around the mark, and use the supplied SVG for a sharp outline at any size. Avoid stretching, cropping, or adding effects. If you're using it to refer to my work, link back to this site.

Colors

Match these hexadecimal values when placing either asset alongside other artwork.

Orange
#FF6900
Black
#000000

Font licensing

Areal belongs to Dinamo and has its own license. The logo assets don't grant permission to redistribute the typeface.

The Areal specimen includes links to the foundry and the typeface's original home.